Impactful, flexible and totally ownable branding.
Elite Box.
Elite Box is a quarterly subscription box delivering the best quality functional fitness apparel, nutrition, equipment, recovery and wellness products on the market every 3 months, direct to members’ doors.
Elite Box approached us to take their business to market.
We took Elite Box through our brand strategy process - a series of interactive workshops designed to identify and mobilise their competitive positioning, supported by their brand essence, values, vision, mission, characteristics and voice.
We identified their core audiences and created personas which we could build into our social media strategy.
Working in collaboration with our creative partner Kerry Ann Design, we crafted their visual identity. Bold, confident, edgy and quality-driven - their identity resonates with their target audiences - both subscribers and partners - supporting their strategy of working with only the highest quality brands on the market.
Elite Box owner Sean says “I approached YOUR. as I needed help in packaging up my business for launch. I was looking for a full service marketing agency as I knew I needed strategic direction to achieve the splash I wanted at launch, but I didn’t have the budget to approach large agencies.
“I was blown away with the process - being able to get everything out of my head and into a format that actually made sense and helped to drive the business forward was so helpful. The creative was second-to-none and the team were helpful, professional and always quick to answer my questions.
“I would highly recommend YOUR. - you won’t find better value - and the output has been fantastic.”
Services:
Brand strategy
Go to market strategy
Social media strategy
Brand identity (in partnership with Kerry Ann Design)
Social media management
Website strategy
Print management
Design
Photoshoot and videoshoot management (in partnership with Prizm Productions)
Videos don’t just sell products, they also tell stories.
Video was a core and essential deliverable for Elite Box - building the brand with an engaged, primed and loyal community meant that video needed to be at the heart of the brand - providing educational value-add content as well as telling the Elite Box story through video and selling the physical product.
Elite Box’s official launch video created in partnership with Prizm Productions. This needed to be gritty and impactful in line with Elite Box’s core characteristics.
For each box we released a teaser video for launch which highlighted what people could expect within the box - building interest and maximising subscriptions ahead of the official release of the box.
